Look at any social media site these days, and observe that what’s happening is that brands are no longer posting information; they are living within a conversation. Brands are responding, replying, joking, and showing emotions in visual language. Stickers, GIFs, and cutout elements are the new way for brands to show their personality.
This underlies the change in the role of the humble transparent background maker. With the use of Pippit, marketers are optimizing logos, mascots, and product images to be shareable and easily embeddable in stories, comments, direct messages, and videos. This, what used to be called “design work,” is no longer the exception.
This is sticker culture—and AI is quietly driving the trend.
Why stickers feel more human than posts
Traditional brand graphics are refined, static, and passive. Stickers are their opposites. Stickers are expressive, lightweight, and emotional.
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An eyebrow-raised mascot
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A floating stock responding to a trend.
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A logo that cheers, sighs, or celebrates
These features do not break the feed; rather, they enter it. These features make brands feel as if they belong rather than advertise.
From brand asset to brand reaction
The best marketers now don’t see stickers as decorations. They see them as reactions. Well-designed typography, photography, and iconography, combined with:
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Appreciating user-generated content
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Handling remarks within stories
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Incorporating Humor in Responses
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Humanizing announcements
Since the background is stripped away, these assets can be seamlessly integrated within content, reels, or even screenshots of comments.
Mascots were created for sticker culture
If a brand mascot is limited to the site, then it is underutilized. Stickers give a mascot freedom of movement.
When mascots are cut out cleanly, they are made modular:
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Various phrases for various moods
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The poses suited to trends
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Responses to moments of culture
Gradually, the audience is able to identify these expressions instinctually. This is a quicker way to gain an emotional connection than professional advertising.
Products don’t have to be boring
Even physical objects become playful when converted to stickers. A floating coffee cup, a bouncing sneaker, or a glowing gadget immediately becomes social when it’s no longer confined to a background.
This works particularly well in:
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Instagram stories
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TikTok overlays
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Brand response
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Polls and Q&A stickers
Products begin to no longer be listings and start to be characters.
How to turn any image into a sticker-ready asset with Pippit
Before logos, mascots, or products can be living stickers, they have to have clean edges and a clear background. Pippit allows for all that quickly, and for those who are not designers. Here’s how:
Step 1: Add the picture
Go to Pippit and click on Sign up to create your free account. Once you are on your account, navigate to the left panel and choose Image Studio. Under Quick Tools, click on Remove Background, then choose Assets, Products, or Device to upload your image.
This applies to logos, illustrations, mascots, or product images.
Step 2: Background transparent in the photo
Pippit’s AI automatically identifies the dominant subject and removes the background. Select the canvas and then a transparent option for background color to preserve a clean and uncluttered dominant subject. You can additionally tell Pippit’s AI to further clean the background through a specific text prompt.
You can add optional text for quick messaging or look further into Pippit’s AI features tab, such as Upscale, Animate, and Inpaint, for making promotional images out of your cutout with the help of a prompt.
Step 3: Export the picture with a transparent background
If your asset looks good, you can click Download at the top-right corner. You can choose to download as a PNG, which maintains the transparency. To get a totally clean export, you have to choose “No Watermark” before downloading.
Stickers are what enable campaigns to become conversations
The visuals that campaign for them tend to come alive as well as die with a single posting. Stickers give them a longer lifespan
Marketers repurpose clip assets for:
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Launch stories
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Countdown postings
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Community Responses
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The Influencer Repost
Teams will even create planning for sticker sets in conjunction with campaigns—a visual assessment of how graphics will interact and appear in different forms. It is a natural function to combine with tools such as Pippit’s AI storyboard generator to plan how those assets will work in a campaign before it is executed.
Transparency enables remix culture
Sticker culture is all about remixing. It is so easy to resize, rotate, animate, and combine layers with transparent assets.
This gives brands the ability to:
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Pounce on trends as soon as you
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Optimize visuals for different platforms
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Localize Reactions for Different Audiences
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Test without re-designing
The degree to which a brand is expressive is inversely related to friction.
Clarity is essential, even in illustrative imagery
Playful doesn‘t necessarily mean messy. It helps to have clean visuals. This ensures stickers can be easily viewed in small size and fast-scrolling pages.
This is why teams tend to simplify their resources even as they put them on stickers, or even remove text from video clips so that the visual part remains clear and portable.
Why shareable assets perform better than polished ads
Ads talk to audiences. Stickers talk with audiences.
When others share, comment, or remix your assets, users are contributing to the story of your brand. It leads to:
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Increased engagement
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Organic reach
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Increased brand recall
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Neighborhood-driven recognition
The best thing about that is these resources continue to work well after the original message is forgotten.
Brand personality is developed in the margins
The best brands aren’t something that is noticed in advertising; it’s something that is noticed in responses and in reactions. Stickers exist in that space.
They demonstrate:
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Tone
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Humor
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Empathy
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Timing
Moreover, since technology and AI-powered solutions have removed technical barriers, brands don’t need teams to come up with innovative concepts daily.
Stickers are no afterthoughts—they’re language for
Transparent backgrounds open up a whole new way of communication. One that’s fast, expressive, and very social.
With Pippit, brands will be able to make static images come alive and be ready to respond and interact wherever their consumers congregate. Ready to turn your logos, mascots, and merchandise into shareable brand moments?
Try Pippit and start creating sticker-ready assets for your brand personality!